TURNING TEARS INTO SMILES

since 1922


There’s a story behind every plaster…

Bumps, cuts, scratches and the tears that come with them are all part of childhood. We’ve been helping parents to comfort their little ones for over 90 years. And we know there’s no substitute for a cuddle from Mum. Healing is about more than a great plaster. This is a chance to share our experiences of outdoor play, parenting and making our children feel better. Together we can raise them healthy and happy!

Making it better

Every parent wants their child to run free outdoors. To watch kids have fun in the fresh air is the best thing ever – but it can be tough seeing them upset when they hurt themselves. There’s no right or wrong way to be a parent, but wow - there’s a lot of advice out there! Sometimes sharing experiences with other mums and dads is the most helpful thing of all. And discovering a little about development from a real expert can be fascinating and useful, too.

Mum Talk


Secrets straight from real motherhood!

Do you ever worry that you’re overprotective of your kids? Or that you’re too relaxed about risky play? We chatted to inspiring mums about motherhood and how they strike a balance when it comes to outdoor play.

Learn more here

An expert view


Outdoor play and taking risks are both part of every child’s development. Meet Dr Remo Largo and learn what he thinks about different approaches to giving children freedom outside.

Discover expert advice here

The Tear Artist


Lorraine explains how she used the tears of our four children to create sweet and special watercolor pictures to cheer them up - and what the experience taught her about talking to kids.

Meet Lorraine here